Favorite Brand Alert: Patagonia

If you’re like most people – you are a creature of habit, which fosters brand loyalty inevitably.  Well I’m one of those people!  For years, I’ve always LOVED buying my outerwear from The North Face.  They have such a great selection of vests, light jackets, heavy jackets, rain coats – you name it, they have it.  And while I still really like the brand, I have a new love and that is Patagonia.

This brand has been around for quite some time (read about history HERE), but I never pulled the trigger to purchase until after I listened to Yvon Chouinard’s episode on one of my favorite podcasts, How I Built This.  The episode talks about how the entire brand was created and maintained out of complete convenience to allow Yvon access to products he wanted but were not available.  I genuinely believe when businesses and brands are dreamed up to fill a void in the creator’s life, the best products are made.

So the first item I purchased was the Patagonia Better Sweater ¼ Zip in gray.  I really prefer my outerwear to be neutral tones, so I never stray away from creams, grays and blacks when I’m making a purchasing decision.  Otherwise, I’ve noticed they stay in my closet and never get worn.  I got my normal size (ordered online) but should’ve read the reviews because everyone said to SIZE UP.  I exchanged for one size up and perfection!  It’s perfect for days where you don’t want to wear your heavy coat, but need some extra warmth.

Fast forward to this past Christmas and Holly got me the pullover I’m featuring in today’s post – this Patagonia Women’s Re-Tool Snap-T® Fleece Pullover and it is a dream!  I’d say easily this is the most worn thing in my current wardrobe.  It goes on every single weekend without fail.  It matches everything and it’s perfectly sized to be comfortable and cozy without being too oversized and sloppy looking.  You can pair this with both jeans and active wear and look trendy and put together quickly.  I’ve done both and always get compliments!

What’s your favorite outerwear brand?  I still love The North Face and Columbia, but Patagonia just has a new place in my heart!

Patton Photography

Outfit Details:

Patagonia Pullover

Plaid Button Up





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